Mitch Oscar is the president of HocusFocus, a media and marketing consultancy founded in 1993, whose mission is to provide guidance for the development and deployment of new video applications as they traverse programmatic TV, addressable TV, connected devices, streaming video, and contextual audience networks.
Prior to launching HocusFocus, Mitch held various senior executive positions at major advertising agencies, including EVP, Managing Director of Innovation at MPG; EVP, Carat Digital; and SVP/Director of Media Futures at Universal McCann.
Mitch is also the architect and moderator of The Collaborative Alliance, a quarterly forum for media professionals to help navigate the future of the consumer and advertiser relationship within the evolving televisual landscape. Its most recent iteration is The Secret Society.
Mitch is a standing member of industry trade associations and a frequent panelist and speaker at industry events.