You are living through an industry transformation that’s about to turn in your favor. Like music industry veterans, publishershave had to deal with massive disruption: competition, fragmentation and disintermediation in the form of Facebook, Google and thousands of middlemen.
The tide is turning on digital giants. Data and new infrastructure will empower you to come come roaring back.
OP/ED will help you put together a winning strategy to sell quality audiences and content at scale across markets and:
BECOME A MARKET MAKER: Advertisers want premium content and audiences, but also want to buy at scale. Build a marketplace that attracts advertisers and keeps them coming back.
LEAD IN THE OPEN MARKET: Tired of following Facebook and Google’s leads? Join forces with marketplaces that won't disintermediate your business. Media markets like OpenAP are emerging that pool data, inventory and delivery. Publishers are gaining traction against Facebook and Google.
Request your invite to join us at the 5th annual OP/ED Summit!
