SELLING DIGITAL MEDIA THROUGH YOUR CRM: A WHITEPAPER
Are you spending money trying to get your CRM to do any of the following?
Custom fields for CPMs or impressions
Automated pricing calculations for custom packages
Order entry and push to ad server functionality
Advanced reporting and forecasting
Multimedia product packaging
If you answered “yes” to any of these, then you’re using your CRM for something it wasn’t built to handle.
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RETHINK YOUR BUSINESS STRATEGY: Find out if you're investing in unsustainable CRM customizations and how to remedy the problem.