HOW ARE YOU BUILDING YOUR TAXONOMY TO IMPROVE PROGRAMMATIC GROWTH?

Join Masha Kutilova, Yield & Inventory Manager at BabyCenter, Semande Agosa, Director of Programmatic at Bonnier Corporation, and Adam Hecht, Vice President of Monetization at SintecMedia for our Programmatic 2.0 breakfast workshop.

This workshop is geared towards publishers looking to take advantage of the move toward a Deal ID–based economy. As advertisers increasingly leave the open market for the safer harbor of the Deal ID, publishers need tools and techniques to keep pace. From inventory packaging and presentation to sales tips to troubleshooting existing deals, you’ll leave this workshop armed to move your programmatic sold impressions up the yield curve toward more profitable channels.

We’ll also have SintecMedia Advisor Emily Riley presenting the findings from our Programmatic Is Here to Stay: Learn How to Profit from It whitepaper.

Breakfast will be served! Topics will include the following:

• STAND OUT: Change the ways advertisers see and buy your inventory
• How to best unify your offerings across multiple sites
• How heading bidding should affect your pricing strategy
• How publishers work successfully with PMPs

EVENT DETAILS:
When: Thursday, March 23rd
8:30 AM - 11:00 AM ET
Where: OFFSITE NYC
52 West 39th Street, NYC 10018

AGENDA:
8:30 AM - 9:00 AM: Breakfast & Arrival at OFFSITE NYC
9:00 AM - 9:05 AM: Introduction & Welcome by Adam Hecht
9:05 AM - 9:15 AM: Programmatic Is Here to Stay: Learn How to Profit from It survey results with Emily Riley
9:15 AM - 10:00 AM: Programmatic 2.0 - How your taxonomy can contribute to your programmatic success panel with BabyCenter's Masha Kutilova and Bonnier's Semande Agosa. Moderated by Adam Hecht
10:00 AM - 11:00 AM:  Roundtable Discussions
Breakout Session topics coming soon