---
title: Choosing the Right Ad Server for Your Business
description: A feature comparison for the most relevant and widely-used servers in play today, to help you learn which one will best meet the needs of your business.
---

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CHOOSING THE RIGHT AD SERVER FOR YOUR BUSINESS

![LandingPageImage_ChoosingServer.jpg](https://connect.sintecmedia.com/hs-fs/hubfs/LandingPageImage_ChoosingServer.jpg?width=5000&name=LandingPageImage_ChoosingServer.jpg "LandingPageImage_ChoosingServer.jpg")

#### Comparison Made Easy, Thanks to Operative

With dozens of commercial ad servers available on the market, it can be difficult to decide which one is for you. Our industry  experts have put together a feature comparison for the most relevant and widely-used servers in play today, to help you learn which one will best meet the needs of your business. 

### In This eBook, You'll Learn:

![](https://connect.sintecmedia.com/hs-fs/hubfs/GreenThumbsUp.png?width=35&name=GreenThumbsUp.png)  **Pros and cons** of multiple ad server options, including DFP, AdTech, FreeWheel, Xaxis, and OpenX.

![](https://connect.sintecmedia.com/hs-fs/hubfs/GreenArrownUp.png?width=35&name=GreenArrownUp.png)  **When to upgrade** from DFP Small Business to DFP Premium, and how it can help grow your business. 

![](https://connect.sintecmedia.com/hs-fs/hubfs/GreenCheckmark.png?width=35&height=35&name=GreenCheckmark.png) **Which ad server** is the best choice for you, and how to get started with implementation.

### Learn Which Ad Server Will Work Best For You

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