Like many publishers, you might be investing in new technology partnerships to increase digital profitability. One technology that many publishers are adding to their arsenal is the Order Management System (OMS), a platform that streamlines digital advertising for sales, operations and finance teams. This whitepaper outlines how an OMS not only increases efficiency but also frees your teams to be more strategic and consultative, increasing overall digital advertising revenues.
Digital publishers are caught between diverging customer behavior and converging media buying pressure.
Publishers that have implemented an order management system (OMS) are more profitable and better at providing solutions that satisfy advertiser and consumer demands.
The value of an OMS is proven and quantifiable across sales, operations and finance.